Money Mindset Online (MMO)

How to make Money on Instagram - Money Mindset Online

Step 1 - Setting your foot

The first step here is to create your Instagram account. You can create your Instagram account through their web site or by installing the app.

But, I’ll suggest you create your account via app because you need to get familiar with it for seeing success on Instagram.

Although you can create your Instagram account via their website, they allow you to post pictures only via their mobile app, so it's beneficial to access Instagram via the mobile app.   

While creating your account, you’ll need to enter your name, username, and password.

As you can change your name, username and password at any time, for the time being I’ll suggest you choose anything that pleases you.

​You can even use the shortcut of creating your Instagram account by using Login with the Facebook option.

Step 2 - Find 10 influential profiles

Your next step will be to find and follow at least 10 influential or authority profiles which are operating in the same niche as yours.

You can do this by typing your niche’s name or related topic’s name into Instagram’s search bar and tapping on People section.

For example, if you are working in home entrepreneurship niche, search for keywords like entrepreneur, entrepreneurship, entrepreneur life, business and so on.

Step 3 - Do exclusive research

Once you’ve found and followed authority accounts, you need to study and what they are doing so that you can model their strategies and implement on your Instagram profile.

I am mentioning few points below which you should cover in your research process.

1. Username - The when you visit any authority profile you should first look at their username.

Study what are they using in their username, have they created a brand name? Do they include your niche keyword? Is the username lengthy or short? What separators are they using to separate multiple words?

2. Account type - You can develop your Instagram account as a personal or business account. When you look at the authority accounts, you need to observe what approach they’ve taken.

If most of them have taken business account approach then probably it's better for you to take that one.

For example, in the home entrepreneurship niche, most the authority accounts have taken the business approach, and there’s no one who is personally using his name.

Hence if  I were to create an account I would have chosen the business approach.

3. Bio - While looking at the study what message authority are they trying to convey? What words are they using? How they’ve structured their bio? What’s their call to action? Are they using any emojis?

4. Profile pic - Study the profile pic pattern used by authority profiles. Observe if they’re using their full name or just the initials, have they placed a custom logo? Background colors used?

5. Posts - This is important! You need to look what are they posting on their profile? Are they posting quotes? Any vital information? New updates? Interesting videos?

You’ll also need to look at posts that are getting more likes and comments, study what images are used in them? And what information was provided?

Basically, you need to study the posting pattern and the success rate of the posts.

6. Posting frequency - You’ll also have to study on an average how many posts are published by authority profiles per day.

It will give you an idea about deciding your posting frequency.

​You can find when a post is posted by looking at the bottom of it.​

7. Engagement -  Study what other are doing for engaging their audience. Are they asking questions? Running any contests? Giving away reports? Posting videos?

8. Hashtags - This should be the most important part of your research.

Study which hashtags are they using on their various posts?

For now make a list of each and every one you find, in the later section you’ll learn how to use them for maximizing the reach of your Instagram posts.